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Promoting Successful Events And Media Coverage

By
Jay
on May 25, 2008 11:00 AM
| Permalink | Comments (0)
In today's entertainment industry, promotion and marketing has evolved to new levels and outlets and until recently, uncharted territories. The old and proven technique of promoting an event with flyers plastered on storefronts, utility poles and ply-boards all over cities has decreased drastically due to hefty fines and harsher laws and have moved towards the internet mainly through banner ads, splash pages on our favorite websites, mailing lists, newsletters, etc. More people are tech  savy and are spending more time on computers and handheld devices such as cellphones and pda's. Event promoters and businesses have seen the possibilities of the internet. The cost of promoting via the internet can be lower in many cases, the cost of printing  and posting thousands of flyers are cut and there are less risk of John Doe getting a ticket for posting those flyers.

In New York, as elsewhere, a promoter's reputation is very important in the success of an event. Track record is very important and in speaking briefly with known selector and promoter Steelie Bashment recently, You have to first do what you do for the love of it and not the money. Steelie Bashment is known for his sold out events, his most recent was held at Amazura in Queens, New York and the admission was only $10.00. Now that same night other events were being held close by with some top name entertainers and guess what, because people are familiar with a Steelie Bashment Party and with today's economy spending $10 instead of $35 or more, Over 3,000 patrons were in attendance, it was a huge success and most of the promotion for this event was through the internet, underground radio and minimum flyer postings.

Energy prices are at an all time high leading to price increase of virtually everything, but we still need to party and let loose and with many of the years biggest events approaching,  promoters are putting on their thinking caps to figure out how to make their event successful. In Jamaica, soon it will be Reggae Sumfest and Fully Loaded, In Miami as a matter of fact today will be Best Of The Best, In New York, Irie Jam Celebrity Soccer Match will be on Memorial Day, Jamrock Reggaefest in June and Irie Jamboree in September.

 Worldflavas has had the privilege of attending many events and sometimes the powers that be need to do better to facilitate media houses because a bad experience by someone from the media can lead to publicity not needed at times. Thousands of people visit our site daily and  whatever  experience we have at your event, is what we will report, whether good or bad.

Many websites will report events favorable to promoters because they are in their pockets, Rest assured that what we report will be strictly facts, even if it does not sit well with a promoter, Worldflavas believes that the public deserves honest accounts and not sugar coated reporting.
 
Also don't expect the media to pay admission to enter your event, then in turn report on it, If we pay to enter an event, we intend to enjoy ourselves and not pay to work.


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  • Media,
  • Promoting

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About this Entry

This page contains a single entry by Jay published on May 25, 2008 11:00 AM.

Slick Ricks gets a Pardon from NY Governor was the previous entry in this blog.

Best Of The Best Round Up & Review is the next entry in this blog.

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